还有一个月就是母亲节了，是时候为妈妈们提前准备礼物了！

平时都是妈妈在筹备最完美的礼物、准备大餐或家庭聚会。现在，是时候回馈我们伟大的母亲，或者给她们提供犒劳自己的方式。

针对“母亲节”的节日主题，Pinterest上有573万条灵感被收藏，产生了118万次相关搜索。从1月份到3月份，均是每年投放相关广告的高峰期。

Pinterest用户会提早为母亲节做准备，并利用Pinterest获取节日灵感。比方说，想要筹备母亲节的早午餐，便会在Pinterest上浏览菜单，得到灵感，遇到心仪的灵感菜肴便会收藏、下单、购物原材料。

垂类趋势

女装(Women’s Apparel)

Women’s Day

is a Top Term

Spring Fashion

is a Top Term

Beautiful jewelry

is a Top Term

Below the knee dress

is a Top Term

Blue topaz

is a Top Term

美妆(Beauty)

Pink hair pastel

searches increased by 321%

Spring nails

searches increased by 164%

Holographic hair

is a Top Term

Timeless nail colour

is a Top Term

Self care tips

is a Top Term

家居(Home)

Egg box daffodils

is a Top Term

Garden activities

is a Top Term

Vintage shabby chic

is a Top Term

Kitchen pantry organisation

is a Top Term

Living walls outdoor

is a Top Term

礼物(Gifting)

Mother’s Day crafts for kids easy

searches increased by 49x

Mother’s Day poem from kids

searches increased by 250%

Mother’s Day projects

searches increased by 108%

Mother’s Day cards handmade

searches increased by 55%

Mother’s Day gifts

searches increased by 57%

Homemade Mother’s Day gift

searches increased by 25%

Happy Mother’s Day funny

searches increased by 23%

食物(Food)

Mother’s Day cupcake ideas

searches increased by 304%

Mother’s Day biscuits

searches increased by 7%

Mother’s Day breakfast

is a Top Term

Mother’s Day afternoon tea

is a Top Term

Easy baking for kids

is a Top Term

Mother’s Day cake ideas

is a Top Term

Pinterest时刻公式

再来看看Pinterest官方提供的节日营销万能公式。

·时刻：用户每季度、每年来到Pinterest平台做计划的原因。

·趋势：Pinterest用户经历时刻时会搜索的特定事物。趋势可被用于赋能素材。

·趋势全套建议：品牌发布创意广告的整体解决方案，可激发时刻计划&购买决策的灵感。他们强调时刻，充分利用趋势洞察，并且包括Pin图优化建议。

经过实践验证，当Pinterest内容结合时刻营销时，可以有效提升广告的表现。

一个美国零售品牌发现，Pinterest广告结合Pinterest趋势可带来用户互动增长45%。

一个不同的美国品牌发现，广告Pin图结合Pinterest趋势可推动CTR平均增长36%。

因此，当在进行母亲节的营销推广时，可以结合更多以上节日元素，顺应热门趋势实现广告回收最大化。