Wish会因为很多种原因向用户发放礼品卡：为您的产品进行特别促销，垂直品类产品促销或者奖励用户在Wish平台购物及分享的行为。

礼品卡由Wish发放并且用户在Wish平台支付时可以代用。礼品卡不会影响您售出该产品后将收到的款项金额。

wish商户官网原文详情：

Why did a user get a gift card for my product?

Wish can give users gift cards for a variety of reasons:to promote your products specifically,to promote a certain vertical of products,or to reward users for shopping and sharing on Wish.

These gift cards come from Wish and represent payment from Wish on the user"s behalf.Gift cards do not affect how much you will get paid for the sale of your product.

文章内容来源：wish商户官方网站